Treadwell Palmer International – Advocating Change In Marketing

Treadwell Palmer International is a marketing company founded by two very unique individuals who share the common goal of doing business the right way, and drinking only good beer.

Our President, Angela Treadwell Palmer, career has spanned almost every aspect of gardening, garden design, plant marketing and teaching folks how to garden with plants – especially natives.

Before embarking on TPI, she managed the staff and development of ½ of the collections at the U.S. National Arboretum in Washington, DC, as well as their Elite Plant Introduction Program, and curated the Introduction Garden. She was also the former perennial buyer/grower for one of the largest retail garden centers on the East Coast, Homestead Gardens/Growers, in Davidsonville, MD.

Before that, she successfully managed two of the most horticulturally significant new plant introductions in the last two decades; the Knock Out rose from The Conard-Pyle Co. and breeder William Radler and Orange Meadowbrite, from The Chicago Botanic Garden and breeder Dr. James Ault.

Angela’s international contacts and stellar reputation have created international recognition among new plant companies. Nurserymen trust her instincts and know she’ll provide them the best protection and most valuable knowledge to help their new plant succeed in a very competitive market. Nurserymen and breeders from the Netherlands, Poland, Japan and the United States have come to TPI’s Plants Nouveau for an honest, fair deal. They realize that the interest of the originator is first and foremost at Plants Nouveau and we will not allow big nurseries to dictate the introduction process.

The CEO, Andrew Palmer, is a licensed California attorney, but don’t hold that against him. He has spent the last 12 years building businesses online. An innovator with a proven track record of successfully managing multi-channel marketing campaigns, this pacesetter has cross-functional expertise in Direct Response Marketing, Email Marketing, List Building, Search Marketing (Organic & Paid), Affiliate Marketing, Market Analysis, and Web Analytics.

Andrew’s renown comes from his work with Agora Publishing’s The Daily Reckoning. Its success has been described by one industry leader as “the most effective online direct marketing program of any publisher on the planet.” Andrew’s next online venture, Cabot Wealth Advisory, has grown exponentially since he took over the reins based on his “Create Value or Die” philosophy and his PPC expertise.

Andrew is an in-demand speaker on all areas of Search Engine Marketing as well as Online Name Acquisition & Conversion. He has acquired—without exaggeration—more than four million “opt in” names and successfully monetized them online for millions.

This executive doesn’t believe in spending large budget dollars on new websites, but taking the existing material, analyzing it, and making relevant changes that increase the value for the client base, and bringing in new subscribers to your community.

Involved in every aspect of online business from promotions… to brainstorming new product ideas… to formulating marketing strategies at the highest level, this trendsetter believes in science rather than hunches. He says the “the answers are in the numbers.”

Or as Claude Hopkins wrote in Scientific Advertising, “Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort – the buyers of your product.”

A licensed California attorney, Mr. Palmer gave up the practice of law to enter the fast paced field of online/email marketing. Andrew has advanced degrees in Law and International Business and is a multiple graduate of University of Pacific. His career has taken him throughout Europe and Asia, with extensive time developing new markets in China.